Ponyo on the Cliff by the Sea. (This toy has a key chain - not shown in image). More images below.
A cute soft fabric toy from the famous film -
Ponyo ( Gake no Ue no Ponyo, literally "Ponyo on the Cliff"), initially titled in English as Ponyo on the Cliff by the Sea, is a 2008 Japanese animated fantasy film written and directed by Hayao Miyazaki of Studio Ghibli. It is Miyazaki's eighth film for Ghibli, and his tenth overall. The plot centres on a goldfish named Ponyo who befriends a five-year-old human boy, Sōsuke. Ponyo wants to become a human girl.
The film has won several awards, including the Japan Academy Prize for Animation of the Year. It was released in Japan on July 19, 2008, in the US and Canada on August 14, 2009, and in the UK on February 12, 2010. The film reached #9 in the US box office charts for its opening weekend.